CHRIST (Deemed to University), Bangalore

DEPARTMENT OF MEDIA STUDIES

School of Sciences






Syllabus for
MA (Media and Communication Studies)
Academic Year  (2023)

 
        

  

Assesment Pattern

Varies from course to course.

Examination And Assesments

Varies from course to course.

Department Overview:

The Department of Media Studies at Christ University offers a plethora of opportunities to the student community to deepen their disciplinary knowledge, hone academic and professional skills and nurture an attitude of professional and societal service, along with excellence. A dynamic curriculum, innovative pedagogy, learner-centric values, intensive research, and relevant industry exposure in the form of internships and projects are defining features of the Department. The Department provides consultancy services to a variety of stakeholders and conducts outreach programmes for the community, fulfilling the University’s motto of excellence & service.

Mission Statement:

Mission 

The Department of Media Studies combines communication and journalism to create a theoretical, professional, and applied approach to communication studies within a structured yet free environment to enhance student’s personal and professional lives. 

Vision 

 

To excel in communication and media education by creating an open and collaborative environment that embraces innovation and integrity by providing both classroom and experiential learning.

Introduction to Program:
  • The Department of Media Studies at CHRIST (Deemed to be University) lays a strong and rigorous theoretical and practical foundation for the PG students to take leadership roles in the media industry and media education and raise the standards.
  • Internships, platforms to interact with industry experts, demonstration platforms, interdisciplinary engagements, state-of-the-art media labs, etc. are provided to expand one’s horizons of learning.
  • The programme provides courses that are an eclectic mix of practical skill base, theoretical foundation, social orientation, professional excellence, commitment to innovation and holistic development.
  • The Department facilitates a conducive atmosphere with the support of enterprising faculty for the motivated students to widen their knowledge, sharpen their skills and further their aspirations.
  • The MA in Media and Communication Studies programme offers the following Specialisations:
    • Multimedia Journalism
    • Advertising and Corporate Communication
Program Objective:

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO1: Demonstrate depth of knowledge in communication, media and ancillary domains.

PO2: Demonstrate theoretical and practical knowledge of multimedia technologies.

PO3: Critically engage with different media and communication contexts and venture into social spheres.

PO4: Exercise a research aptitude and employ research skills in media and communication contexts.

PO5: Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes.

PO6: Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution.

PO7: Ethically reflect and respond according to different professional and socio-political complexities.

PO8: Realise, practice and promote eco consciousness.

PO9: Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts.